LG Ai Christmas campaign

To coincide with the release of LG's first voice activated Ai speaker, a Christmas themed video campaign was created to demonstrate the main features of the product by asking the smart speaker classic festive questions. I was responsible for the concept, story and copy for the video and art direction of the video itself. The video was played on LG's large OOH screen in Piccadilly Circus in the run up to Christmas, with an increase of sales visible during the campaign's duration in the retailers closest to the screen. 

Client  

LG Electronics

Role

Art Direction, Concept & Copywriting

Agency 

LG HSAd UK

Year

2018