BLACK FRIDAY COLOUR CAMPAIGN

In line with LG's OLED strap line, 'Perfect Black creates Perfect Colour', a Black Friday campaign was launched promoting the features of OLED TVs whilst adding a splash of colour to the once a year sales event 'Black Friday'. I was responsible for the campaign concept, creating and animating a video that ran on LG's OOH screen in Piccadilly Circus and Social Media, and a run of digital assets that  supported the campaign through the main online retailer channels.  

Client  

LG Electronics

Role

Art Direction, Video & Graphic Design

Agency 

LG HSAd UK

Year

2018