Harrods 2017 Windows | rossmcalpinedesign

Window Display & Experiential Design

harrods x lg tv window displays

To exhibit LG's most premium TV ranges during Harrod's technology month, two bespoke window displays were created to engage the public and showcase the features of the design and technology of the products. Featuring LG's top of the range LED technology, the 'Pinnacle of LG LED TV' window visualised the evolution of TV with museum type podiums and glass display cases focusing on the center piece Super UHD TV.

The second window, displaying LG's flagship 'Wallpaper TV' and OLED range, kept the aesthetics clean and simple with a rotating central unit demonstrating the 4mm depth of the hero product. To draw passers by towards the windows, lasers projected images onto the pavement outside to highlight USPs and marketing hashtags.

Client

LG Electronics

& Harrods

Role

Window Display & 3D Design

Agency

LG HSAd UK

Year

2017

Animated renders were created to pitch the concept to LG & Harrods before development began on producing the displays.

The windows were manufactured and installed by Magnet Harlequin, with thorough testing of the laser projections to ensure continuous branding exposure outside the windows throughout technology month.