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LG Harrods Illusion Window.jpeg

Window Display & Experiential Design

harrods kinetic windows

VM awards.jpeg

Following the highly successful 2017 window installation for LG during Harrod's technology month, in 2018 two new bespoke window displays were created to unveil the new AI voice activated technology of LG's premium TV ranges. Kinetic sensors were integrated into both windows which allowed passers by to engage with the window display and activate features and lights inside the windows. 

In order to demonstrate the new AI feature of the product, a cycle of commands was highlighted as part of the display through illuminated speech bubbles, which the TV then responded to. In the OLED range window, the sensor activated a light behind the TV turning the glass stand transparent to showcase the 'floating illusion' design at its best. Both of these windows were shortlisted in the 2019 International VM Awards and received a top 3 place. I was responsible for the concept, design and content of the displays with the manufacture and installation delivered by Magnet Harlequin. 

Client  

LG Electronics

& Harrods

 

Role

Window Display & 3D Design

 

Agency 

LG HSAd UK

 

Year

2018

Harrods LG Both Windows .jpg

These final renders were used to pitch the concept to Harrods and LG before work started on developing the designs. 

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