currys pc world lg av ctu

To showcase the release of LG's first smart home speaker, a counter-top unit (CTU) was designed to allow customers to engage with a wireless ThinQ speaker and an SK8 Sound Bar to demonstrate the ability of 'connected' products. The unit includes a touch screen display with a MyPlayer interactive system demonstrating the key features of the products, enhancing the user experience and increasing knowledge through interactive demo content. The CTU was designed by myself and manufactured by HL Display, winning a Silver award at the 2019 POPAI awards:

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"A neat interactive shelf unit allowing customers to engage and educate themselves. Simple and clear graphic use, interactive screen and halo effect around the product encourage shoppers to engage with the display."

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POPAI 2019 Judges Comments. Consumer Electronics Category. 

Client  

LG Electronics & Currys PC World

Role

3D Design

Agency 

LG HSAd UK

Year

2018